Being in the Branding industry you will know that a name is everything….
Just like ours, it can draw potential clients to it for the right, or wrong, reasons.
In our case, we have you reading this so we have accomplished what we set out to do, but our name could very easily have had the opposite effect. There are a few out there, but how many companies would think about using the word Ass in their name?
Our choice of name works in two ways:
- It is short for Brand Assessment
- It is exactly what we do – we analyze potential new brand names before they are launched into foreign markets to ensure they are not rude, offensive, already in existence, or generally unsuitable for use in other countries
How do we do this?
We have 2 proven best in class solutions for our clients which can be customized to meet your needs.
Disaster Check:
This is where our Brand-Ass team put your list of names in front of linguists and they assess them giving their top of mind responses identifying if a name is suitable or not and, if not, give a brief explanation as to why.
Full Evaluation:
A more in-depth evaluation where we ask the linguists a preferred set of questions including how to pronounce the name in their language and spell it out phonetically, advise if the name sounds like any word in their language, is it positive / negative, and if any similar brands in their country come to mind.
What Do You Get Back?
Results for either type of assessment are supplied back from the Brand-Ass team in Excel format which has been collated to show the responses by name and language.
Our Linguists:
Brand-Ass are a division of the Transatlantic Translations Group and we have completed the assessment of thousands of names since 2001. We have a database of over 4,000 professional linguists, living in their home countries, that we call on to complete our projects.
Our Languages:
With such an extensive database, we are able to perform assessments in virtually every language.
Pricing:
The cost for us to perform our assessments depends on a few factors including the type of assessment, number of names, languages required and number of linguists per language.
Contact us and one of our Brand-Ass experts will quickly get back to you.
United States
United Kingdom
Brand-Ass is a division of the Transatlantic Translations Group with locations / representation in the USA, Argentina, Ireland, England and the Philippines.